Wonderbly is a tech start-up that makes one-of-a-kind children's books. An online publisher that creates unique narratives based on your child's name, location and interests.
I managed end-to-end marketing assets for multiple cross-platform campaigns. Including campaign concepts, photography, lighting, styling and design.
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After receiving investment from Google Ventures Wonderbly expanded their paid advertising offering, increasing demand for creative assets for paid marketing to then test with the analytics team.
To support this influx in demand we built our own in-house photography studio, designed sets and hired actors. We experimented with a variety of creative ideas to sell in the international children’s book across 16 different markets.
