Graphic Designer, Creative and Branding Partner.
Hi, I’m Christian Norman, a graphic designer and creative partner working with founders, startups and purpose-led organisations.
I run Not The Norm Studio, a creative studio focused on helping people build brands, campaigns and digital experiences that stand out and actually connect with their audience.
My work sits at the intersection of branding, graphics, advertising creative and web design. I collaborate closely with founders and small teams to turn early ideas into clear, confident visual identities.
I care most about working with people who are trying to do something new. Whether that’s building a more connected community, launching an innovative product, or creating a business that contributes something meaningful.
As a designer and creative strategist, I bring structure and clarity to the messy middle of building something new.
That’s often the moment when ideas are still forming, direction is unclear, and momentum feels hard to find. It’s also the stage where thoughtful design and creative thinking can make the biggest difference.
A Creative Partner for People Doing Things Differently
What I Help Clients With
Through Not The Norm Studio, I help founders and purpose-driven teams with:
Brand identity design
Creative strategy for launches and campaigns
Website design for startups (Squarespace and Shopify)
Advertising creative and graphic design for Pinterest, Meta and Google.
Graphics, illustration and visual storytelling
Sometimes this looks like building a brand from scratch. Sometimes it’s refining an existing identity or designing creative assets for marketing.
Either way, my goal is always the same: to create a design that helps good ideas grow.
Experience Working With Purpose-Led Brands
I’ve collaborated with startups, solo founders and purpose-driven organisations across different industries — from wellbeing and community projects to digital products and social impact initiatives.
My approach is collaborative rather than formulaic. Every project is different, and the best results come from working closely together to understand what you're building and why it matters.
Let’s Build Something That Stands Out!
If you're building something meaningful and need a graphic designer, branding partner or creative collaborator, I’d love to hear what you're working on.
You can explore some of my recent work on the Projects page, or simply get in touch and tell me about your idea.