Sabs DJ is a female Soca, RnB, and Dancehall DJ. She wanted a brand to represent her sense of style and taste in music. Sabs was in the process of creating her record label, booking gigs, and building a social following.
I created brand concept, and visual identity and Canva social templates.
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‘Three beats’’. A mix of London and West Indies street style, influenced by 90s RnB. The identity reflected the united drive for success. Defined by self-expression, soul and tenacity.
The target market was people interested in her genre of music and her unique mixing style. She wanted to reflect her culture, music inspiration and sense of style into her brand.
