As the EMEA lead designer, I oversaw the visual storytelling for global brands on the Pinterest platform, ensuring that each campaign effectively embodies the brand's identity and resonates with the target audience. My responsibilities included interpreting client KPIs to create tailored designs that meet business objectives. By analyzing user engagement and performance metrics, I crafted innovative campaigns that enhance brand visibility and drive user interaction.

I actively collaborated with cross-functional teams to brainstorm and develop creative concepts that pushed the boundaries of traditional marketing. My role involved delivering best-in-class assets that were not only visually appealing but also aligned with strategic goals. I provided consultation on both paid and organic strategies for brands and influencers, helping them navigate the dynamic landscape of social media to maximize their reach and impact. My expertise ensured that all creative outputs met high-quality standards and adhered to best practices.

In a fast-paced environment, I managed multiple assignments simultaneously, demonstrating flexibility and efficiency while maintaining attention to detail. I briefed design vendors on creative production needs, ensuring that all deliverables aligned with the envisioned concept and timeline. Additionally, I developed and communicated creative best practices both internally and externally, fostering a culture of excellence and continuous improvement within the team and across projects.

I developed comprehensive Pinterest packs, which consisted of approximately ten pins tailored for businesses looking to launch their brand on the platform. This strategic initiative allowed clients to test multiple creative options and identify which visuals resonated best with their target audience. Each pack was designed to showcase various aspects of the brand, from product features to lifestyle imagery, ensuring a cohesive and engaging representation. By leveraging data-driven insights, I guided businesses in optimizing their pin strategies, ultimately enhancing their presence on Pinterest and driving brand awareness.