I find paid advertising to be my highest priority when working with start-ups. It’s an opportunity to understand new and existing audiences, test creative and push the brand to the limits. We also get the most efficient conversion on resources as time and money spent directly builds the user base of the app. 

The first round of feedback from the paid advertising testing showed a clear narrative for animations helped improve conversions. We followed our tried and tested format of: Addressing the customer’s core need, our solution, a link to the appropriate session, a quote from customer feedback and a clear call to action. This method has proven to be very successful at increasing click-throughs and app downloads.

As Creative Lead, my goal was to increase downloads, raise awareness and increase engagement of the app. My strategy was to realigned and refine their existing social strategy with my KPI’s. The priority was to add value to the follower and potential user by creating useful and informative content.